Middle East Retail Forum (MRF) 2026, JW Marriott Marina, Dubai, Dubai, Dubai, United Arab Emirates.

The Middle East Retail Forum (MRF) is where the future of retail isn’t predicted — it’s experienced. As IMAGES RetailME’s flagship platform for retail conversations, the 14th Edition of MRF 2025 brought together the region’s sharpest minds and boldest brands to make sense of the change that’s already underway.

The 2025 theme, NEXT IS NOW, reflected a powerful truth: transformation is no longer on the horizon, it’s here, reshaping every facet of retail in real time.

At MRF 2025, we focused on the SIX forces that keep retail, the living, breathing organism — moving, running, leaping. From tech to talent, purpose to product, consumer shifts to experience.

The IMAGES RetailME Awards, also known as the #OscarsOfRetail, honour the retailers who are shaping the future of retail in the Middle East—through exceptional customer experiences, retail best practices and excellence across the entire retail value chain.If your retail brand has delivered remarkable performance or led groundbreaking initiatives in the past year, it’s time to step into the spotlight. Nominate your brand now and join the league of pioneers. Being recognised at the IMAGES RetailME Awards means standing out among industry peers and earning the highest honour in regional retail excellence., retail best practices and excellence across the entire retail value chain.